Emerging platforms offer the exciting opportunity to serve, impact and reach new audiences. But navigating this ever-changing landscape also requires intentional and creative workflows as well as agile teams. See how CNN has adapted across platforms and where teams are looking to grow next.
Plan coverage for each platform you're on because what works on one doesn’t necessarily work on the other.
Try to meet your audience where they are. For instance, people on Twitter expect things to be live and updating constantly, and people on Instagram want a more visual experience.
CNN has built "agile teams that can plan for change" that helps the company use social media well.
CNN's keys to success:
Be intentional -- explore opportunities for growth with a clear strategy in mind, and stay authentic to the core journalism and voice
Have consistency -- have disciplined workflows to develop habits
Have diversity -- among teams, content and platforms