Since it's inception in the mid-2000s, the Big Ten Network has shifted from focusing on linear, or traditional, TV to marrying linear to digital and social networks around live sports, a communal experience.
It's the greatest time to be a consumer. For media companies, it means they have to adapt and thrive. If they stay stagnant, they will not survive.
Mobile changes the way things are produced for linear TV. The barrier between linear and digital is completely broken down, and the growing audience is certainly on mobile.
AI for generating highlights became a game-changer for Big Ten Network. It is used to populate clips in minutes on social media platforms.
Multi-platform video producer/editor (MVPE) program helps to find content providers among students on Big Ten Network campuses to generate as much social content as possible every day.