How NPR is reinventing radio | Tamar Charney, NPR

NPR is reinventing its editorial process for new technological devices, as more and more people adopt smart speakers.

  • Twenty-five percent of public radio streaming is done on smart devices now.

  • It's a mistake to take old things and put them on a new technology. Radio products should become more native for use on smart speakers.

  • Smart speakers with screens made NPR add a visual component to its newscasts. It works more as a second screen than as an immersive experience.

  • To be successful on newer platforms, radio journalists should think about who they are and what their audience expects from them. Take people where they want to go.

  • New jobs are being developed — there is a lot of need to bridge new technologies and editorial work.

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