NPR is reinventing its editorial process for new technological devices, as more and more people adopt smart speakers.
Twenty-five percent of public radio streaming is done on smart devices now.
It's a mistake to take old things and put them on a new technology. Radio products should become more native for use on smart speakers.
Smart speakers with screens made NPR add a visual component to its newscasts. It works more as a second screen than as an immersive experience.
To be successful on newer platforms, radio journalists should think about who they are and what their audience expects from them. Take people where they want to go.
New jobs are being developed — there is a lot of need to bridge new technologies and editorial work.