Working on editorial special projects for mobile audiences | Almudena Toral, Univision

Univision gets 90 percent of its audience from mobile. Mobile teams use visuals as a universal tool to appeal to audiences of all languages. The modern reality is mobile teams now do things that are used by the traditional television department. Here are some lessons learned on using visuals for mobile:

  • Animation enables the ability to tell stories with images that wouldn't have images otherwise.

  • Collaboration with partner news organizations is the key to success in producing visuals for mobile, and also a good way to get the journalism in front of a different audience that might not have been reached otherwise.

  • Subtitles are a necessary pain to reach a wide audience.

  • The quality of the camera does not matter. The most important thing is to capture the moment.

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