Creating AR experiences that stick for news audiences | Ray Soto, USA Today

USA Today has invested in augmented reality in recent years, and the numbers have shown that people are willing to engage in these types of projects.

  • When looking to start an AR project, try to find something, a "nugget," to hang its hat on. For instance, for the podcast series The City, about an illegal dump in a poor black neighborhood in Chicago, an AR trailer for the series highlighted how tall the pile of trash was compared to neighborhood buildings.

  • AR projects can handle heavy subjects. USA Today worked with black authors, poets and artists to create a project that allowed users to explore a ship that carried the first enslaved Africans to America.

  • AR projects might bring new audiences that may not be familiar with legacy media organizations.