USA Today has invested in augmented reality in recent years, and the numbers have shown that people are willing to engage in these types of projects.
When looking to start an AR project, try to find something, a "nugget," to hang its hat on. For instance, for the podcast series The City, about an illegal dump in a poor black neighborhood in Chicago, an AR trailer for the series highlighted how tall the pile of trash was compared to neighborhood buildings.
AR projects can handle heavy subjects. USA Today worked with black authors, poets and artists to create a project that allowed users to explore a ship that carried the first enslaved Africans to America.
AR projects might bring new audiences that may not be familiar with legacy media organizations.