MobileMe&You2 Schedule

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Need the live streaming URLs? Find them here.

Conference hotel is Residence Inn at The Loop, 11 S. LaSalle St., Chicago. Please contact us for further information. 


Thursday, Oct. 27

Reception

6-8 p.m. local time in Chicago and San Francisco

Chicago reception at Medill Chicago, 303 E. Wacker Dr., 16th Floor, Chicago

San Francisco reception at Northwestern San Francisco, 44 Montgomery St., San Francisco


Friday, Oct. 28

Continental Breakfast

7-7:45 a.m. San Francisco l 9-9:45 a.m. Chicago

Knight Lab’s latest mobile tools and experiments

Live Stream

Room: Chicago Newsroom

How do we tell stories in emerging environments, where storytelling principles are constant but the space is volatile? Emily Withrow and Zach Wise discuss their latest research with Knight Lab, touching on designing for conversational and voice user interfaces, and interaction within virtual reality.

8-8:45 a.m. San Francisco l 10-10:45 a.m. Chicago

People-First Design,” David Wright, former digital product designer at Twitter, speaking in San Francisco

Live Stream

Room: SF Gathering Space

Traditional news organizations are in a battle for audience share and attention like never before, competing with technology-first operations that are skilled at building slick user experiences. Learn how a people-focused design process helps create better, more valuable and delightful news experiences.

9-9:45 a.m. San Francisco l 11-11:45 a.m. Chicago

“How to Get Mass Media to Think About an Audience of One,” Mitra Kalita, vice president for programming at CNN Digital, and Zach Wade, senior mobile producer, CNN Digital, speaking in Chicago

Live Stream

Room: Chicago Newsroom

This talk by S. Mitra Kalita and Zach Wade dives into the challenges and opportunities that mobile presents for CNN. We’ll talk about geotargeting, headline writing and other editorial strategies across platforms and niche programming when all eyes are on you.

10-10:45 a.m. San Francisco l Noon-12:45 Chicago

Bots: Building New Services for U.S. Hispanics,” Carlos Martinez de la Serna, director of digital innovation at Univision Communications, Inc.

Live Stream

Room: SF Gathering Space

Bots are opening new ways to engage with news readers. At Univision, we’ve been exploring how to use them to create services that are relevant and personal, and eliminate barriers to information.

11 a.m.-12:30 p.m. San Francisco l 1-2:30 p.m. Chicago

Lunch

“Mobile-First Storytelling: on the Lock Screen, Live and With Your Permission,” The Guardian’s Sasha Koren and Sarah Schmalbach about The Guardian’s mobile lab experiments

Live Stream

Room: Chicago Newsroom

What if you had room to experiment with mobile storytelling without the constraints of maintaining core apps and mobile web versions of your news site, or the need to think about monetization? Sarah Schmalbach and Sasha Koren of Guardian Mobile Innovation Lab will share what they've learned working within these parameters under a grant from the John S. and James L. Knight Foundation. They'll give an overview of their experiments on notifications, their research and prototyping to improve the live news experience on mobile, and their envisioning more personalized, permissions-based news experiences.

12:30-1:15 p.m. San Francisco l 2:30-3:15 p.m. Chicago

“Creating a Mobile Newsroom,” Aaron Edwards, a former mobile editor at BuzzFeed, and current senior editor building The Outline, speaking in Chicago

Live Stream

Room: Chicago Newsroom

Ever since "mobile" became a Thing, newsrooms scrambled to crack the code of how to reach a mysterious millennial audience that grew up with social media and smartphones. In the process, we lost a lot of our humanity when thinking about building products. Let's make experiences and teams that speak to and serve actual human beings, not nebulous, buzzwordy groups. I have some thoughts.

1:30-2:15 p.m. San Francisco l 3:30-4:15 p.m. Chicago

“Virtual Reality: Putting the Audience in the Story,” Mitch Gelman, chief technical officer of the Newseum, speaking in Chicago

Live Stream

Room: Chicago Newsroom

The mobile phone is at the center of a revolution in storytelling. As the most accessible device for consumer engagement with virtual and augmented reality, the challenges of how to produce journalism, provide entertainment and deliver experiences in new ways are being confronted in the palm of your hand. We talk about content creation, production and distribution as emerging media bring you into the story.

2:30-3 p.m. San Francisco l 4:30-5 p.m. Chicago

Coffee Break

3-3:45 p.m. San Francisco l 5-5:45 p.m. Chicago

“Evolving Your Digital Storytelling Strategies,” Jeremy Gilbert, director of strategic initiatives at The Washington Post, speaking in San Francisco

Live Stream

Room: SF Gathering Space

Digital storytelling is a tale of adaption. Media organizations cannot be too dependent on any single platform. They need to determine where users are, what they need and then evolve their storytelling to meet those needs — whatever those are.

4-4:45 p.m. San Francisco l 6-6:45 p.m. Chicago

Mobile, Mobile Everywhere,” Eric Newton, innovation chief at Arizona State University’s Cronkite News, the news division for Arizona PBS, speaking in San Francisco

Live Stream

Room: SF Collaboration Space; simulcast to Newsroom in Chicago

Eric Newton, innovation chief at the Cronkite School at Arizona State University, will introduce you to Scotty, who helps ASU innovate. We'll look at VR, mobile apps, CronkiteLab News and a pioneering partnership Cronkite's "teaching hospital of news" has with Google News Lab. 

Or

“Do Parents Model Mobile News Consumption?” Stephanie Edgerly, assistant professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University

Live Stream

Room: SF Collaboration Space; simulcast to Room 1623 in Chicago

How do today’s youth learn to consume news? Stephanie Edgerly will explain findings from a recent survey investigating the factors that predict youth news use across a variety of devices, including television, computer, tablet and smartphone.


Saturday, Oct. 29

Chicago

8-9 a.m.

Continental Breakfast

“Gadgets and Gimmicks: The Things You Should and Shouldn’t Buy,” Judd Slivka, assistant professor of convergence journalism at the Missouri School of Journalism

Room: Cafe

There are hundreds of apps and thousands of dollars of equipment you can buy to do journalism with your phone or tablet. We’ll go through which ones are worth having, how to build a basic mobile kit and an advanced mobile kit and what you really need to get the most out of your mobile reporting.

9-9:45 a.m.

“Selfie journalism' and #SnapchatStorytelling,” Yusuf Omar, mobile editor, Hindustan Times

Live Stream

Room: Chicago Newsroom

If you take Snapchat at face value, it's for teenagers sharing nudies, funny face filters and disappearing messages. But look beyond the gimmicks, and you'll find powerful technology for journalistic storytelling. Multi-award winning Hindustan Times Mobile Editor Yusuf Omar shares how Snapchat is the content creation tool at the heart of his newspaper's video operations. He's building the world's biggest mobile journalism team, training 750 storytellers. From undercover drug busts to using selfie masks to hide the identities of rape survivors, learn 6 ways your newsroom has never considered using Snapchat.

10-10:45 a.m.

“What I Learned From Creating Billy Penn,” Jim Brady, founder of Billy Penn and The Incline

Live Stream

Room: Chicago Newsroom

Brady will focus on what he learned from creating Billy Penn as they pass the two-year mark of their existence, and how he applied those observations to the new Pittsburgh site, The Incline. Brady will cover how Billy Penn's traffic has changed, and how the move to overwhelming mobile traffic numbers changes thinking about revenue, business model, content presentation and design.

Or

“Mobile Bells and Whistles Are Not a Path to Success,” Brian Boyer, recently visuals editor at NPR

Live Stream

Room: Chicago Room 1623

Designing for tiny screens is hard, but working small made our big stories better.

Or

“How Mobile Apps Affect Shopping Decisions,” Edward C. Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications and Industrial Engineering and Management Science at Northwestern University and the Research Director for the Spiegel Center for Digital and Database Marketing

Live Stream

Room: Chicago Room 1624

Ed will present research from the Medill’s Spiegel Research Center on how mobile apps affect shopping decisions. He will give a framework for how apps create value for consumers, and test how they affect purchase behaviors using data from an online grocery retailer and a loyalty program. The results show that apps that create value for consumers will increase their loyalty toward a brand. We also show that consumers will use apps for habitual purchases, but prefer using a larger screen for more considered purchases.

11-11:45 a.m.

“The Mobile Disruption,” Rosemary D’Amour, digital communications associate, John S. and James L. Knight Foundation

Live Stream

Room: Chicago Room 1623

144 million people access news via their mobile devices – but what are they doing? Surfing mobile responsive websites, reading push alerts, browsing social media and apps. They are doing it all. A recent study by Knight Foundation in collaboration with Nielsen looked at the rapidly changing mobile ecosystem and the habits of U.S. smartphone users. In our session, we’ll provide insight into how different audiences are tapping mobile news, and what that means for news providers.

Or

“Mobile Graphics,” Rebecca Lai, The New York Times

Live Stream

Room: Chicago Newsroom

Mobile, a huge part of the news reading experience, demands a new kind of thinking in visual storytelling. I'll talk about our experience at The New York Times graphics desk in creating visual stories for mobile.

Noon-1:30 p.m.

LUNCH

1:30 -2:15 p.m.

“Sensors and Sensor Journalism: Current & Future Approaches,” Amy Schmitz Weiss, associate professor in the School of Journalism and Media Studies at San Diego State University – session moderator, Brant Houston

Live Stream

Room: Chicago Newsroom

As the Internet of Things takes on a bigger role in the mobile and digital realm, sensors can provide another way to tell important stories in a community. This talk will focus on the unique use of sensors in journalism today and on how other industries are using sensors. We will look into the crystal ball to see what the future holds for this technology and how media companies can make the most of it.

Or

“Putting Data on Mobile Devices,” Acton Gorton, doctoral student at the Illinois Informatics Institute at the University of Illinois

Live Stream

Room: Chicago Room 1623

Acton H. Gorton, CU-CitizenAccess.org, will show how he took large amounts of restaurant data over the past six years and made health inspections accessible and user-friendly to mobile users. He will discuss hand coding data, to building automatic tools for feeding databases, to creating online news apps for reporters and citizens and will show how the data are part of an augmented reality project.

Or

“Mobile and Place-Based Information: The Museum Example,” Susan Poulton, chief digital officer of the Franklin Institute science museum in Philadelphia

Live Stream

Room: Chicago Room 1624

The Franklin Institute science museum in Philadelphia is the most visited museum in Pennsylvania and one of the largest science museums in the country. This fall, it is launching a native app with the goal of both supporting the local visitor experience and acquiring a national and global audience that uses experiences other than simple mobile content and games (the traditional methods museums use to engage larger audiences). Nested inside the app is a virtual reality library of best-in-class curated science VR content from all over the world. The museum staff hopes that through this groundbreaking experience it will not only further its mission to inspire a passion for learning about science and technology, but also bring museums closer to embracing the use of 360 and immersive media in their on-site and off-site digital experiences.

2:30-3:15 p.m.

“Immersive Storytelling with Drones, 360° Video and 3D Virtual Reality,” Ben Kreimer, journalism technologist

Live Stream

Room: Chicago Newsroom

Drones, 360° video and 3D virtual reality are powerful new spatial and immersive storytelling tools that every content producer should consider including in his or her toolkit. In his session, Ben will give examples of projects he's done with these tools, and share the readily available hardware and software he uses to produce content quickly, and on a budget!

Or

“Making irresistible content for the mobile experience,” Roberto Grossman, Fusion’s Vine and Snapchat leader, Univision

Live Stream

Room: Chicago Room 1623

All media are not created equal. Creative and original work is at the heart of the mobile experience. The small screen has opened the door for an evolution in storytelling. 

Or

“Reaching Underserved Populations With Mobile Media,” E. R. Shipp, founding member of the faculty of the three-year-old School of Global Journalism and Communication at Morgan State University in Baltimore

Live Stream

Room: Chicago Room 1624

3:30-4:15 p.m.

“Drone Journalism,” Matt Waite, founder of the Drone Journalism Lab at the University of Nebraska-Lincoln; Richard Shaw, who teaches "Civilian Drone Issues, Applications and Flight" at the University of Missouri School of Journalism

Live Stream

Room: Chicago Room 1623

Or

“#MOJOMasterclass,” Yusuf Omar, mobile editor, Hindustan Times

Live Stream

Room: Chicago Newsroom

Scaling your newsrooms’ video productions? Hindustan Times Mobile Editor Yusuf Omar shares the secrets behind building the world's biggest mobile journalism team. We are entering the age of robo journalism, where every story that can be automated, will be automated. Survival is about becoming RoboCop journalists, armed with numerous storytelling tools.  This session empowers management with mobile-first workflows and strategies, engages social media sages with tools to efficiently produce varied video formats and lets journalists experience new visual storytelling tools like Snapchat, Facebook Lives and 360 videos. He'll demonstrate the non-linear results you get when you multiply mobile tools x journalism. (45 minutes)

4:30-5:15 p.m.

“Gadgets and Gimmicks: The Things You Should and Shouldn’t Buy,” Judd Slivka, assistant professor of convergence journalism at the Missouri School of Journalism

Live Stream

Room: Chicago Room 1623

There are hundreds of apps and thousands of dollars of equipment you can buy to do journalism with your phone or tablet. We’ll go through which ones are worth having, how to build a basic mobile kit and an advanced mobile kit and what you really need to get the most out of your mobile reporting.

Or

“How Small Teams Can Create Tools for SMS, Chatbots and Faster Mobile Pages,” Rebekah Monson, founder of local site WhereBy.Us

Live Stream

Room: Chicago Room 1624

How might small mobile experiments create big results for resource-constrained small news organizations? Share your insights and learn how our team is learning to build mobile engagement and audience by creating tools for SMS, chatbots, faster mobile pages and mobile-optimized multimedia distribution.

Or

“Evaluating Your New App or Product,” Andy Boyle, NBC Digital; Kurt Gessler, deputy editor of digital news, Chicago Tribune

Live Stream

Room: Chicago Newsroom

How do you know if your app was a success? How do you know if it was the opposite of that? Andy Boyle will tell you some war stories (and share the occasional success!) from his 10 years of designing and building apps for web and mobile. He’ll show you what to look for when measuring each.

5:30-6:15 p.m.

“The Onion’s Tips for Flourishing in the Mobile/Social World,” Joseph Fullman, vice president of marketing for The Onion, Inc.

Live Stream

Room: Chicago Newsroom

Changing mobile consumption patterns and the shift to social video distribution have transformed the economics of the digital publishing business. The evolution of three strategies (“The Three Ds”) have helped The Onion flourish in this new environment.

Or

“Gadgets and Gimmicks: The Things You Should and Shouldn’t Buy,” Judd Slivka, assistant professor of convergence journalism at the Missouri School of Journalism

Live Stream

Room: Chicago Room 1623

There are hundreds of apps and thousands of dollars of equipment you can buy to do journalism with your phone or tablet. We’ll go through which ones are worth having, how to build a basic mobile kit and an advanced mobile kit and what you really need to get the most out of your mobile reporting.